"We are immensely proud to join such an incredible community of forward-looking business leaders who share our long-standing dedication to responsible business" comments George Graham, CEO and Co-Founder of Wolf & Badger. Brands on the Wolf & Badger platform are asked to work towards these values, and to offer transparency over their production processes in order to be awarded the attributes relevant to their business ethics. The Sustainability Guarantees were created with the aim of delineating all aspects of responsible and purpose driven retail. Wolf & Badger was named Draper's Sustainable Retailer of the Year in 2020, after it launched its Sustainability Guarantees in March of that year. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 450 companies and include well-known brands such as Allbirds, The Body Shop and Patagonia. Wolf & Badger, who operate through their award-winning online retail destination as well as their flagship stores in London and New York, is now part of a community of over 3,800 businesses globally who have certified as B Corps. Receiving B Corp status cements the tangible efforts that Wolf & Badger have made to reinforce their vision to make retail fair and to empower consumers to shop by their values. Wolf & Badger has embraced the responsibility and opportunity to drive real change and to inspire all to make better decisions as they continue to build their platform connecting people with unique and individual products from the world's best independent ethical brands, locally and worldwide.Īcross womenswear, menswear, beauty, grooming, homeware, jewellery and accessories, Wolf & Badger has a strong community of over 1000 designers on its platform, all united behind common goals and a clear responsibility to remain open and authentic to ensure changes are made within the retail industry sector. Recent attention on the retail industry makes the Wolf & Badger B Corp certification a notable step, and signals a shift towards greater accountability and transparency in the sector. Wolf & Badger has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. LONDON, /PRNewswire/ - Innovative multi-channel retailer Wolf & Badger has announced today that it is the first and only online marketplace in the UK to become certified as a B Corporation (or B Corp), joining a growing group of companies reinventing business by pursuing purpose as well as profit.
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